Using Hashtags in Social Media

Hashtags… lets just get right to it:

1. Use Them. As a GENERAL understanding, each social media platform has guidelines on how to use them. We recommend getting familiar with your preferred paltform’s guide and start implementing immediately. (external links may change without notice, contact us to update)

   1. Facebook Guidelines

   2. Instagram Guidelines

   3. X (Twitter) Guidelines

   4. TikTok Guidelines

2. Follow Them. If you’re looking to GENUINELY engage with & grow your fans, follow some hashtags. These will populate your feed and you can interact with other followers. Reminder: people crave connection, and GENUINE connection.

   1. Set a goal of following, for example, 5 hashtags that you’re genuinely interested in. Make these your PILLARS for your fanbase.

   2. Engage with those hashtags frequently. Keep your fans WARM - think of friendships that you’re nurturing on a continual basis. Interacting with fans one to two times per week will keep them knowing - thru action - that you’re interested in them too.

3. Expand Them. Don’t overlook your clothing and background products for engagement. If you’re showing off some cool kicks, in your video, don’t be afraid to tag the brand/manufacturer in your post. That will cross-pollinate your audience and they’ll potentially repost YOUR post to hit a broader audience. It’s happened before!

4. For much more detailed info, check out: Hashtags in the comments... written by Julia Moore